Privacy Policy

Above The Fold Pty Ltd ("IndexWire," "we," "us," "our") operates https://indexwire.co. This policy explains what data we collect, why, and what choices you have.

1. What we collect

Information you provide

If you contact us by email, we collect your email address and message content. We do not operate user accounts, logins, or registration forms.

Information collected automatically

When you visit the site, we may collect:

• Analytics data: Page views, referrer URLs, browser type, operating system, device type, and approximate geographic region. This data is collected through Vercel Analytics, which does not use cookies and does not track individuals across sites.
• Server logs: IP addresses, request timestamps, and URLs accessed. These are retained for security monitoring and are automatically deleted after 30 days.

2. Cookies and tracking technologies

Essential cookies

We use minimal essential cookies for core site functionality, including your theme preference (light/dark mode) and cookie consent choice. These are stored in your browser's local storage and are never sent to our servers.

Analytics

We use Vercel Analytics to understand aggregate usage patterns. Vercel Analytics is privacy-focused: it does not use cookies, does not collect personal information, and does not track users across websites. Analytics data is only collected if you consent to it through our cookie preferences (accessible from the "Cookies" link in the site footer).

Marketing and advertising

We do not currently use marketing cookies or advertising trackers. If we introduce them in the future, they will only activate with your explicit consent through our cookie preference controls.

Managing your preferences

You can change your cookie preferences at any time using the "Cookies" link in our site footer. You can also clear your browser's local storage to reset all preferences.

3. How we use your data

We use collected data to:

• Operate and maintain the website
• Understand aggregate traffic patterns and popular content
• Improve site performance and user experience
• Respond to inquiries sent to our contact email
• Monitor for and prevent abuse or security threats

We do not sell your data. We do not build advertising profiles. We do not share personal data with third parties for their own marketing purposes.

4. Third-party services

We use the following third-party services that may process data:

• Vercel: Website hosting and analytics (Privacy Policy)
• Supabase: Database hosting (Privacy Policy)

Our content links to external websites frequently. Those sites have their own privacy policies that we do not control.

5. Data retention

• Analytics data: Aggregated and retained by Vercel for up to 12 months
• Server logs: Automatically deleted after 30 days
• Email correspondence: Retained as long as reasonably necessary to respond and follow up
• Cookie preferences: Stored in your browser until you clear them

6. Your rights

All visitors

You can:

• Opt out of analytics tracking through our cookie preference controls
• Clear local storage in your browser to remove all preferences we store
• Contact us to ask what data we have about you (which is very little, since we don't operate user accounts)

California residents (CCPA)

Under the California Consumer Privacy Act, you have the right to know what personal information we collect, request deletion of your data, and opt out of the sale of your personal information. We do not sell personal information.

European residents (GDPR)

If you are in the European Economic Area, you have additional rights including data access, rectification, erasure, portability, and the right to object to processing. We rely on legitimate interest as our legal basis for processing analytics data, and your consent for any optional tracking.

7. Children's privacy

This site is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, contact us and we will delete it.

8. Changes to this policy

We may update this policy from time to time. We will post the revised policy on this page with an updated date. If we make significant changes, we will reset your cookie consent preferences so you can review and re-consent.

9. Contact

Questions about your privacy? Email us at hello@indexwire.co.