SEO & Marketing Articles

An Ahrefs study of 9 billion clicks found 46% come from queries Google won't show you. Here's what that means for keyword strategy and what BigQuery can (and can't) do about it.

Traditional SEO metrics don't work here. A practical framework for finding out what ChatGPT, Perplexity, and Gemini actually say about your brand.

Individual AI query rankings are noise. Aggregate visibility across thousands of prompts is the signal. Here's a measurement framework that works on a small-team budget.