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Posts [4] · Updated Jul 27, 2026

How the index is built, what the scoring actually measures, and what we learn running it in the open.

· 4 min

Introducing the index: free, open AI-visibility leaderboards

The index ranks which brands AI assistants recommend across eight categories, for free, with the whole scoring method published. See where you stand, and check exactly how we got there.

Tags/AI visibilitybrand monitoringChatGPTClaude

· 5 min

What is AEO? Answer engine optimization, defined

AEO is the work of getting your content cited when an AI assistant answers a question. Here's the definition, how it differs from GEO and SEO, and what one rigorous study actually found moves the needle.

Tags/AEOanswer engine optimizationGEOAI search

· 4 min

What is GEO? Generative engine optimization, defined

GEO is the practice of getting AI assistants to cite your content in their answers. Here's the definition, what one rigorous study proved works, and why most of the other advice is untested.

Tags/GEOgenerative engine optimizationAI visibilityAI citations