Zero-Click Search
A search query that ends without the user clicking any result, typically because the answer is displayed directly on the SERP.
A zero-click search occurs when a user's query is resolved directly on the search engine results page through features like AI Overviews, featured snippets, knowledge panels, or People Also Ask boxes, eliminating the need to visit an external website. SparkToro and Datos clickstream data show that roughly 60% of Google searches in both the US and EU now end this way.
Also known as
zero click search, zero-click queries, zero click, no-click search