Server-Side Rendering

A web rendering strategy where the server generates fully formed HTML for each page request, making content immediately visible to search crawlers and AI systems without requiring JavaScript execution.

Server-side rendering (SSR) is a web architecture pattern where the server processes page requests by executing application logic and generating complete HTML before sending it to the client. Unlike client-side rendering, where the browser downloads a minimal HTML shell and builds the page via JavaScript, SSR delivers fully rendered content on every request. This makes pages immediately crawlable by both traditional search engines and AI crawlers that cannot execute JavaScript. Frameworks like Next.js, Nuxt, and SvelteKit provide SSR capabilities. The tradeoff is increased server load compared to static files or client-rendered apps, particularly under high traffic.

Also known as