Rich Results

Enhanced Google search listings generated from schema markup, displaying additional visual elements like star ratings, prices, or event dates beyond standard blue links.

Rich results are visually enhanced search listings that Google generates when it processes valid schema markup on a page. They can include star ratings, product prices, event dates, job posting details, video thumbnails, and FAQ accordions. Not all valid schema markup produces rich results — Google must both accept the markup syntax and choose to display the enhanced treatment. The gap between validation and display is a critical distinction in structured data strategy.

Also known as