Programmatic SEO

A search optimization strategy that uses structured data and templates to generate large numbers of pages targeting long-tail keyword variations at scale.

Programmatic SEO is a content strategy where structured datasets are combined with page templates to automatically generate hundreds or thousands of unique pages, each targeting specific long-tail search queries. Successful implementations like Zapier's integration pages deliver genuine user value per page, while failures produce near-identical pages that Google classifies as scaled content abuse.

Also known as