Knowledge Panel
An information box on Google's SERP that displays structured facts about entities like people, places, and organizations.
A knowledge panel is a structured information box that appears on Google search results pages, pulling data from the Knowledge Graph, Wikipedia, and other authoritative sources to display facts about entities. Knowledge panels bypass third-party content creators entirely, serving answers directly on the SERP for entity-related queries.
Also known as
knowledge panels, knowledge graph panel, Google knowledge panel