Doorway Pages

Multiple pages or sites created to rank for similar search queries that funnel users to intermediate destinations rather than answering their questions directly.

Doorway pages are a Google spam policy violation involving the creation of multiple pages targeting similar keyword variations that serve as intermediate funnels rather than direct answers. In programmatic SEO, doorway abuse occurs when template-generated pages are nearly identical except for swapped variables like city names or product names, offering no meaningfully distinct content. Penalties range from ranking demotion to complete removal from Google's index.

Also known as