Content Cluster
A hub-and-spoke content architecture where a comprehensive pillar page links to and from supporting articles covering subtopics within the same theme.
A content cluster (also called a topic cluster) is an SEO content architecture built around a central pillar page that provides broad coverage of a topic, surrounded by supporting articles that address specific subtopics in depth. All pages in the cluster are connected through intentional internal linking, signaling topical relationships to search engines. Research suggests 25–30 high-quality interlinked articles within a cluster can drive 40–70% increases in keyword rankings within 3–6 months.
Also known as
content clusters, topic cluster, topic clusters, hub and spoke content, pillar cluster