Click-Through Rate
The percentage of users who click on a search result after seeing it on the SERP.
Click-through rate (CTR) in search measures the percentage of users who click on a result after it appears in the search engine results page. CTR has declined significantly as SERP features like AI Overviews and featured snippets answer queries directly, with studies showing reductions of 35-47% for results appearing alongside these features.
Also known as
CTR, click through rate, clickthrough rate