Brand Visibility Percentage
The share of AI-generated answers that mention a specific brand for a defined set of relevant queries.
Brand visibility percentage is the foundational metric for AI search measurement, calculating the proportion of AI responses that include a brand's name across a representative set of prompts. It serves as the closest equivalent to a traditional search ranking in a non-deterministic environment where the same query produces different results each time.
Also known as
brand visibility percentage, brand mention rate, AI brand mention percentage