AI Visibility
The frequency and prominence with which a brand appears in AI-generated answers across platforms like ChatGPT, Perplexity, and Google AI Overviews.
AI visibility measures how often and how prominently a brand is mentioned, cited, or recommended in responses generated by AI systems. Unlike traditional search rankings that assign a fixed position, AI visibility is probabilistic — the same query can produce different brand mentions each time. Tracking it requires aggregate measurement across thousands of prompts rather than spot-checking individual queries.
Also known as
AI visibility, AI search visibility, LLM visibility, AI brand visibility